Something I hear a lot from women in midlife is a variation of,
I'll never look better than I did in my 20s or 30s.
And what I like to say in response is,
According to whose standards?
Because it's usually a standard that's set by the beauty industry.
And it's really important to remember that their success is literally built off the back of our insecurities.
Of course they're going to glorify youth and flawlessness.
That's how they get paid.
Pay attention to the language used in beauty commercials.
Especially for skin care.
Are they describing ageing as a problem that requires fixing?
Are they using much younger models to promote the benefits of their latest anti-aging line?
Are they using shame as a selling tool?
And who determines what better really looks like anyway.
It's time for us to redefine beauty standards and aging.
And we can't do that if we're actively engaged in a culture of anti-aging.
Be mindful what products you buy and what messaging you're buying into.
We don't have to be in our 20s or 30s to feel good about how we look.
And the truth is we were almost certainly criticizing ourselves back then anyway.
Remember,
We have purchasing power.
We have the ability to shape a whole new culture.
One,
Where we're not comparing ourselves to who we were two or three decades ago.
Honoring who we are and how we look now.
What are your thoughts on this?
Do you feel pressure from the beauty industry to retain you?
Or are you at ease with the aging experience?
This is a non-judgmental space and I would love to hear from you.
