Transmitting Unspoken Gratitudes With Mana Bhatt Sanghvi

Grief Growers,

I'm really excited to be sitting down with Mana Bhatt-Sangvi,

Who has created Treasure Texts,

Which is a service that helps you celebrate,

Uplift,

And support the people that you love in your life through text messages that have fun trivia questions and other things that you can answer so you can really say what's on your mind and in your heart to people while they're still here with us on the earth.

So Mana,

Welcome to coming back,

And if you could start us off with your lost story,

Because I understand that is at the root of the founding of Treasure Texts.

Oh,

Thank you so much,

Shelby.

Thank you for having me.

I'm excited to connect with you and share the story.

It's a huge part of my life,

And it started with my dad,

Who was my very best friend for my entire life,

Particularly through my childhood into my teen years and into college.

And in about 2011,

He was misdiagnosed with Parkinson's,

Which I remember,

You know,

Parkinson's is an awful disease,

But one where there's been a lot of advancement or rather,

I'd say like learning on how to potentially manage that.

And I remember being really shaken up with that news.

And then soon after we realized that actually wasn't Parkinson's and the medication for Parkinson's wasn't actually helping him in any way because he had a disease called PSP,

Which is progressive supranuclear palsy.

And that is a rare disease.

It's a neurodegenerative disease.

And I think the easiest way to probably describe it to people is it's early stage symptoms are more similar to Parkinson's and late stage symptoms are more similar to ALS.

And all of it is quite progressive,

Hence the name of the disease,

And can last usually up to five to seven years from diagnosis to death.

And so that that I think,

Is,

Is the start to the story,

I suppose,

In the sense of my grief journey,

Because we spent,

I think about five to six years,

Alongside my dad going through all the phases of that progression.

And all the while,

The timing was interesting in my life,

I'm the youngest of three daughters that my parents had.

And I,

My eldest daughter was born in 2012,

Right around the time that he was diagnosed for just a little after that.

And every step of his journey was I was raising my little ones and holding my mom's hand and being there for my dad any way I could while we were at points in different countries.

I when we were in both in the US,

I lived in a different city,

Different life stages,

My husband and I in a new city where we had we were,

You know,

Juggling two careers.

I mean,

I feel like it goes those years where we're kind of quite a blur.

But the irony is,

I think about grief,

As that journey of his sickness.

And then when I think about when he actually passed away,

That was in 2016.

And it was a different type of grief.

And that grief was more permanent,

I guess,

In some ways.

And I that that kind of took me down a different path for that year.

And here I am,

You know,

Four or five years later,

And I'm just launching my latest entrepreneurial venture,

Which is focused on a lot of the inspiration that he brought me in his life and and even how I look at my life now.

And the irony is,

I think that grief in that journey,

Both sides of what I just kind of walked you through,

Are my,

My fuel to tackle and conquer,

I suppose,

These next chapters of my life with with with true purpose.

So it's been a really powerful experience and one that I've I've learned to embrace.

I've heard your other a lot of your other episodes and I love how you kind of pull it off the e-jointro with embracing grief.

And so I think I think it's a very appropriate for us to connect and I'm excited to.

Well,

And I love this distinction that you made also between the grief of watching him decline and then the grief of him dying.

It's like there's a temporary or like a less felt kind of grief or like,

It's slippery.

And then there's the grief of him actually dying,

Which you use the word permanent,

Which to me sits like a very hard stone in the center of the body is like,

Holy cow,

This is over over.

And there's a finality to it.

And I love that you distinguish between the two because I think a lot of people listening have this experience of,

I watched my loved one decline,

And that was one kind of grief.

And then they died,

Which was another kind of grief.

And it's almost like you're dealing with two different beasts,

Especially when you watch somebody slowly die or become differently abled or kind of lose who they are or who you knew them as over the course of a long time.

And so I just want to thank you for bringing light to the fact that there are these two very different kinds of griefs.

Yes,

Of course.

And I understand that Treasure Texts came out of a desire to increase or change the kind of communications that you had with your dad while he was alive,

But then also with your mom after your dad's death.

Yes,

I'd say the inspiration was tied to the journey that I went on.

If there were silver linings,

And there always are even in your hardest times,

One of the silver linings of this painful,

Let's call it grief journey part one,

When he was alive and declining was,

As we learned more about the disease,

We knew that time was finite.

We knew that mortality was a reality,

In a more real way,

I'd say,

Versus a surreal way.

And I took it upon myself to literally share anything and everything that I possibly could when he was at all stages of his journey.

And in the end,

I put gas on the pedal and just literally would just tell him everything and anything I could,

Knowing that there would be a point at which his,

At least his mortal ears would hear.

I should say I'm Hindu by religion,

And so we believe in reincarnation.

So that's another,

I guess,

Another facet to this where I have a ton of spiritual beliefs on continuing to connect with him,

But at least in the sense of sharing everything in real life in the way that we know it,

That was really important to me.

And then to address the engagement with my mom after the fact,

I think that took its own turn of getting innovative and creative and figuring out how do you support your other parent who has now gone through an even more arduous journey with watching her spouse of so many years decline and then having to say goodbye and then reconnecting with her three daughters in a new way and rebuilding those relationships and figuring out how to,

Where and how to lean and for us,

Where and how to support in a way that would be meaningful for her.

And I'd say a piece of that is,

Well,

Going through that with one parent,

You realize again that life is,

My lens is very different from before my dad got sick.

And so you start to think about life differently.

And I tend to live much more,

I don't know if on the edges,

Right,

But much more like purposefully and intentionally.

And so with my mom,

I just want to make sure that I'm doing everything I can now,

I'll knock on wood,

She's still healthy,

And that I am able to continue to be there for her and celebrate her life when we both can.

Yeah,

And I hear this a lot from grieving people that somebody I love getting sick or dying brings to light this,

This living on the edge,

This living with some kind of purpose or mortality awareness,

Knowing that it's impending for all of us,

Not in some surreal way,

But in a very real and tangible experience,

It changes how you live your life.

And it sounds like for you,

The result of that was,

Okay,

How do I share more of my love in a way that people can feel it while I'm still here?

Absolutely.

I mean,

I think part of it is,

As a society,

I don't know that we naturally tend to go into the depths of how we feel or what we think or our truth.

You're very correct.

And so I think what's interesting to me is when I first went on the treasure text journey,

I thought that,

And I'm going to use some business jargon here because it's kind of how I think and a lot that speaks to my background,

But I thought that the value proposition was essentially connecting with your loved ones in a almost convenient way because it takes three to five minutes to share these deep thoughts with the prompts that you receive.

And then your loved one receives this abundance of love,

Appreciation,

Gratitude,

Whatever it may be for the course of a week or a month.

And so in my mind,

I was like,

Well,

It came out of a life was so hard or hard in the sense that there was so much to juggle when I was going through all these phases in the last five,

10 years that I looked at this as a way to make it a little bit easier to do a lot and everybody wins kind of thing.

But the irony is that's not actually what I'm realizing from my early customers,

What they see the value to be.

And for them,

It's actually unprompted or as my husband likes to identify it,

Unspoken gratitude and essentially the words that you may not otherwise ever say,

And not necessarily knowing how to or what to and all of a sudden having a little bit of a helping hand in getting to those deeper conversations that get you to a deeper relationship that ultimately get you to a more fulfilling dynamic with the ones you love as well as life for all of you.

Yeah,

And this gives me chills to think about because I'm,

I'm placed back into an experience that I had in 2016 when I was being trained as a grief recovery specialist and we learned about this concept called significant emotional statements,

SESs.

And this is something that's coined by the grief recovery method.

I have no proprietary claim over this whatsoever.

But it's essentially like,

Here's all of the communications in life that never got delivered and they were mostly centered around some kind of gratitude.

Like when did I fail to say thank you when I could have or should have or needed to,

Or that I never even thought to say that I'm reflecting back on now and I'm like,

Wow,

I really could have reached out with more gratitude.

And so being able to deliver these messages while somebody you love is still alive is really powerful because when they do die,

It's like,

Oh,

This relationship in some ways has been made complete because I've said what I really wanted to say to them what was really in my heart.

And I love that there are these prompts of,

In what ways are you grateful or what's the number one thing that you've taught me in my life or I never would have learned this if it weren't for you or kind of these really lovely triggers that you get to think deeply about somebody that you love and then to complete all of that in three to five minutes,

Which I love this because I think we all live even in the midst of a global pandemic,

We live in a very busy world where it's like,

How are you allotting your time but for gratitude to spill out towards somebody you love over the course of a week or over a month,

Like,

Wow,

That's really powerful.

And how did they ever forget that kind of interaction with you?

It's so true.

And I think even to build on what your training was and the spirit of gratitude,

There's an element to it all of living your life with no regrets.

And I think some of it is it's the gratitude you're sharing with somebody else.

But as a result,

It's,

You know,

It ultimately comes back to your own sense of I said what I needed to and I didn't leave anything unsaid.

And therefore,

I'm for sure living my life with no regrets.

And I think that's the other part to this,

At least to my story is I,

I'm the daughter of an entrepreneur.

And you like by sheer nature of the definition of entrepreneurship,

You are constantly taking risks and you're constantly,

You know,

Placing bets.

And most of the successful ones have failed a gazillion times before they ever saw the light of any,

You know,

Spark to some true success.

And I think that spirit of living your life with no regrets is,

For me been marrying both the journey that the irony is the journey,

It's it's marrying the journey that I went on with my dad,

And the legacy that I inherited from him and that I now have purposely purposefully intertwined into my own entrepreneurial pursuits as a way to kind of spread that opportunity to the community around me.

So that we can all live our life with no regrets,

At least in the form of words,

If not in the form of the choices we make in our professional or personal lives.

I think you've hit the nail on the head because a lot of people think of living a life with no regrets is,

Oh,

I should have gone skydiving or I should have taken dance lessons or I should have quit my job and started my own business or kind of all of these very tangible action things.

But when you think of no regrets,

It's like,

Well,

What did you not say?

What was left kind of incomplete in terms of communication or in terms of words,

And that in and of itself is a different kind of regretting.

And so the work that you do with treasure text is like,

How can we prevent people from feeling like there was anything left unsaid?

Totally.

Yeah.

I wonder if you can share some stories with us from people who have used treasure texts and what the experience was like,

And ultimately what their results were too,

Because I think we could all use some heartwarming right now.

Oh,

For sure.

It's been really fun to see some of the,

I'd say my favorite scenarios have been,

It was actually at the beginning of the journey,

Which is not,

It was in May when I was first exploring this concept and I started with the Mother's Day launch.

And so by sheer nature,

Mother's Day in my mind,

I was like,

You know,

This is a cross-generational opportunity.

I'm going to make sure it's through text forms.

You don't have to download an app.

It's really easy.

And you know,

Most people have a smartphone or capabilities of text and it's a way for the 30 to 45 year old generation,

Let's call it,

Engage with their parents who may be in like the boomer stage.

And that was kind of like the start for Mother's Day of let me see,

You know,

Like people my age,

I know I would love to do this for my mom.

I did do it for my mother-in-law at the time my mom was in India and now she's actually come back to America.

But I ended up launching it with a handful of similar minded people who wanted to connect with their parents over the early stages of this pandemic.

And what was really amazing to me in these early product market validation stages was just the sheer joy of some of these women who were getting these treasure texts from their sons and their daughters and,

You know,

In some cases,

Son-in-laws and just the reactions of pure,

Like some of the quotes for things along the nature of actually,

This is my favorite quote was this one woman who was a widow and she said,

My goodness,

People wait until you die to say these things at your service.

And how lucky am I that my kids are telling me all of this while I'm still alive.

I love my kids so much.

I'm so thankful for you.

And I am botching,

I mean,

This is not a verbatim quote,

But the spirit of it just moved me in the sense of this is meaningful.

This is why I want to do this.

I strongly believe that our life is only as beautiful as the people in it.

And frankly,

It's like seeing a flower that's half bloomed when you don't actually communicate and connect with those around you in a way that helps you both grow and feel loved and fulfilled.

So what I was really inspired by was treasure talks was such a simple concept and it is such a simple concept,

Yet it's unlocking this dialogue and this engagement.

And the hope is that,

Well,

It may last,

You know,

Let's say a month,

But after that month,

You've now engaged in a dialogue that hopefully creates these new seeds of growth and opportunity to take you and your loved ones to the next level.

And I think that there's several stories like that through Mother's Day,

Then through Father's Day,

Which is such a different dynamic because by sheer nature of personality type and sometimes there's like gender stereotypes associated with it,

But like so much fun to see some of the products are in trivia form and some of them are more like in a classic,

What we call a daily treasure type of meaningful messages.

And the dynamics ultimately just lead to this closeness and this richness of maybe unspoken words or just laughter and connectivity in a virtual form that is through written word and now through pictures.

And I think all of those are elements of nostalgia that are heartwarming in the sense of moving people,

But also there's something so powerful about going back in time and celebrating and reminiscing with your adult children who often you think may or may not remember or may or may not have the time to reflect on it.

And I think that has just been so moving for me to be a part of and to be a small,

Teeny factor in potentially helping families and loved ones reconnect and strengthen those ties.

I love what you said about this widow who said,

You know,

Normally you hear things like this when somebody dies,

Like you have to wait for a death for a casket for a service for a memorial for these kinds of words to fall out of people's mouths.

And listeners of the show know that my all time favorite TV show is the Golden Girls.

And there's an episode where the oldest character on the show,

Sophia Petrello decides to throw her own wake before she dies.

So that people show up and they say nice things about her and they have the punch and the hors d'oeuvres and all the other things.

And then of course,

There's this large snafu if they send out the invites,

But they forget to tell people that she's not actually dead.

And so they come in and then they tell her how P.

O.

They are that they had to show up at her wake when she wasn't actually dead.

So it turned into this whole snafu.

But it's this similar idea of like,

I want to know how people feel about me before I die.

And there's some human validation in that too,

As the recipient of treasure texts,

That my life matters.

I've done some great things while I've been here.

There are people who surround me that love me.

And I think,

Especially right now in the midst of a global pandemic and for everybody listening,

Who's grieving,

Receiving a message like that,

When you are feeling isolated and you're feeling alone,

When you're feeling purposeless or hopeless is really,

Really powerful.

And so I think in grief,

So often we look for ways to help others because it helps us feel better about ourselves.

And so when you give kindness,

It multiplies.

But then also to be the recipient of a kindness like this too is intensely,

Intensely powerful.

Oh,

It for sure is.

The irony is when I started on this journey,

It started,

As I mentioned,

With like Mother's Day and Father's Day and celebratory moments.

But as I went through it,

I,

Or as I started to explore occasions,

I was re-inspired,

Not only had my dad inspired me to kind of continue to go on this journey of pursuing my entrepreneurial passions at every chapter of my life,

But the grief journey that I went through was so isolating,

Both during and after in different ways.

And I had a really close friend of mine from business school.

This is back in 2016,

Do a version of this just out of the kindness and beauty of her heart,

Which was essentially she took pictures of me,

Of us and of me and my dad and ones that I had posted up probably on social media over the years.

And she printed it out and put it in a card and sent me written notes for about eight weeks,

One every week or every two weeks,

So that I was continuing to get messages of support and love and like captions of these photos.

And it was when all the noise had stopped,

Which is,

You know,

A big part of what we as grievers realize the grieving community or the peers of the grieving community needs to do more of it,

Which is support.

I was receiving all the support when everything else had kind of stopped.

And I will forever treasure her and that experience and the irony is,

Here I am doing this.

And she was actually one of my first customers.

And it was just,

You know,

It's a really powerful gesture and happens to be in text now because that's now the latest medium.

But the spirit is kind of something we all should think about of how can we embody this and how can we be there for the ones we love.

When it's hard,

When it's dark,

That's when your friends matter the most.

That's when your loved ones matter the most because it's really,

It's not,

It's always fun to celebrate in happy times.

It's who's going to be there by your side when it's not so happy.

And it's really tough.

And this reminds me too of the fact that there are a lot of practitioners that listen to this podcast too.

I'm thinking grief counselors,

Reiki workers,

Funeral home professionals.

This is kind of one of those things that you can hand to people who say,

I don't know how to respond to the death of my friend's husband or to the death of my coworker's child or to a sudden divorce that nobody expected.

I don't know what to do.

And you're like,

Here's something to do that's relatively low cost and provides them with these ways of saying over the course of a week or a month that like,

Here's how much you mean to me.

Here's how much I personally care about you.

And even though this is a lonely and solitary time and nobody else can understand what you're experiencing right now,

This,

You are not alone in having this experience or like you're not alone in the dark.

Like somebody else is very aware that this is happening in your life.

And for lack of better phrasing,

Like gives a shit about what happens to you and the state of your heart.

And I love that you mentioned it even at the beginning of our interview,

You're like,

We're a society that doesn't really talk about feelings.

Our main question always is,

How are you instead of how are you feeling?

And so how are you is like a status report.

How are you feeling is like a real introspect into like,

What is the what is the state of your heart?

Where are you at emotionally right now?

And so something like treasure text is like a tilting into that introspection is like,

No,

But really what's going on with you?

Because I care about the answer that you're about to give me.

I kind of want to go back and revisit your relationship with your dad,

Especially as it relates to your being Hindu and the belief in reincarnation,

Because you spoke about how his communication here in the mortal world changed.

But I wonder how communication with him has continued and kind of what your grief looks like now.

Yeah,

I mean,

So,

Well,

I guess so I'm Hindu by background,

And by religion,

I wouldn't say that I'm I necessarily grew up being the most religious,

You know,

We really believed in God and we believed in Hinduism,

But I wasn't necessarily,

You know,

Constantly going to the temple necessarily,

And things of that nature.

But what what really inspired me in a way that I will never forget,

And frankly,

Probably changed my perception of just the power of our religion is,

Was his funeral perception.

So in Hinduism,

The belief is usually that the eldest son leads the funeral process,

Sessions and carries essentially helps you helps the soul leave the body and you know,

Move on to,

To the heavens and to their next life.

And I was privileged enough to have the opportunity to,

To lead that process for my dad.

And at the time,

My parents had moved,

You know,

They've been in America for about 40 plus years,

But with the sickness and the progression,

They ultimately moved back to Bombay.

And he passed away in Bombay.

And that's where we ended up doing all of the funeral processions.

And so I say that to say,

Like,

My first,

You know,

As an Indian American,

It was my first time going through something that powerful in India and doing it with a priest there and,

And going through every step of it.

And it was just mind blowing for me in terms of,

Of what I learned in regards to how you take the soul and connect him back with his ancestors.

And I think my favorite moment was as I was understanding the process in real time,

It was this opportunity to almost create,

You know,

Take a handful of meaningful ingredients and bundle them into three different balls.

And there is,

I distinctly remember this moment where they said,

Okay,

You're going to pack this into a little ball.

And this is this represents your father,

You're going to put it on the side,

Then you're going to pack the second one,

And this represents your grandfather,

You're going to put it right behind him.

And then here's your third one,

And you're going to pack this and you're going to put it behind that.

And this is your great grandfather.

And essentially,

What you're doing right now is you're you are releasing your father's soul to his father and his great grandfather,

And he is joining the family.

And so it was almost this like handoff of,

Don't worry,

Dad,

We'll be okay here.

Now you go and reconnect and rejoice with like,

All those stories you told me about my grandpa.

And like,

That in and of itself was so powerful,

Because I think in part,

It gave me some relief of where are you now?

And in another part,

It was like,

Oh,

You know,

I have something to look forward to to one day.

And then the other part to it was,

I think that was like,

There were so many aspects to that whole journey where I was just like,

Okay,

He's,

You know,

Nobody really knows in truth where he might be.

But I believe that he's there,

He's watching over me,

Whether he's reincarnated into a new life or not,

I really believe that he is,

You know,

There for me,

And he shows up in my dreams all the time.

I sometimes like crazy things happen.

And I'm just kind of like,

Oh,

I have to believe that he had something to do with it.

And again,

This is all this is all just perhaps one could one could poke holes at that and say,

That's your hope.

That's your love.

That's all manifested in this.

It's like they're coming from a practical point of view.

But I guess for me,

I truly believe that that there is this greater purpose.

And we have this time that we know of for for fact and science,

At least when we're here on Earth.

But,

But our souls are,

You know,

In Hinduism,

We believe they're actually you're jumping from one life to the next.

And there's a belief that there's high possibility that you end up with some of the same souls from your previous lives.

So even when I look at my daughter,

Who is now eight,

But she was three when all this stuff was like kind of kicking into high gear.

And she's probably she was my greatest source of strength.

And the one who like,

Which is crazy to say that a three year old is able to do this,

But she would basically calm me down right before we take these trips and have these intense moments and like the later stages of my dad's sickness that like,

I can't imagine comes from this lifetime.

Like I truly can't imagine.

I feel like we must have been connected in some other life form.

And so it's,

I think that kind of gets to the same kind of spirit and tie that I feel like I have with my dad.

And I don't know,

I mean,

Who knows,

In fact,

What all that is,

But I feel very settled and happy and comforted in the fact that I was lucky and grateful enough to have as rich of a relationship as we did in the in the time we did overlap.

And I'm very excited for what that might manifest into in our one of our next lives.

I think that's so beautiful,

Because it generates some kind of hope.

For as much as I think that religions across the world can be stifling and restrictive,

Especially when it comes to death,

Though,

They can also be these doorways to there is more beyond this.

Or even in the case of your dad,

With these generations going past your your grandfather,

Your great grandfather,

Someone was there to receive him.

And this idea of there is there is a safe place.

And I'm not just,

You know,

Sending off my father into some great beyond where I don't know what lies ahead for him.

It's like,

There's souls and spirits there that I'm familiar with through stories or three of and knowing them in person that were there to caretake on his behalf.

And there's also this kind of scavenger hunt of getting to look for him again,

In however,

Whether it's through your daughter or through other people or other energies in the human,

The mortal world also.

And so I just I think that's really lovely,

That ritual of forming these balls of ingredients.

I've never heard that before.

And I think that's this really lovely picture of,

Yeah,

Receiving is the word that keeps coming to me over and over again,

His soul has been received.

Like also get an email back of like,

Your message has been confirmed,

Like to an email service and you like send a message out into the universe.

It's like nothing gives me more of a decrease in anxiety than when I send an email to somebody and I get an email back that says thank you,

Your message has been received,

Because I know for sure.

You know what I mean?

There's some kind of security or some kind of you get to take a deep breath when that happens.

It's like somebody's eyeballs are on this,

It's being taken care of.

And that's really lovely.

And I hesitate to compare that to the Hindu,

But it's like,

Yes,

There's some kind of,

It's in good hands,

Somebody's going to see it,

Somebody is in charge of this and it matters.

But you know,

It's interesting you say that,

Because I feel you,

I kind of feel the same way.

And I just this past Monday was my 39th birthday,

And I woke up,

You know,

Usually birthdays are a little tricky for me because I'm like,

My birthday,

Like I was born because of my mother and my father.

And now I got 50% of that like gratitude to give to my mom and my dad,

You know,

I'm just so grateful for this,

You know,

Blessed life that I've been given by them.

And I woke up at 5.

09am,

Which is not actually I don't usually wake up that early to thunder when frankly,

When it's thundering or raining,

I actually usually sleep more soundly,

I go deeper.

And I jump up,

And I go,

Thanks,

Dad.

It was the strangest thing.

And then all of a sudden,

I sit,

I lie back and it starts to rain and like the here the rain is like,

You know,

The drops on the windows.

And I literally like smiled and like went back to sleep.

And I truly in that moment was like that was like a belly laugh,

Happy Birthday,

Ma.

With the thunder and then like showers of love like,

And I know that it was just such a,

It was like such a,

I don't know,

It felt in that moment,

Like a little bit like an outer body experience.

And then my day was just such a beautiful day,

Because,

I mean,

I wasn't,

I wasn't grieving,

I wasn't sad,

I was so excited for this year in the next decade.

And it was just perfect,

You know,

And I mean,

To me that that is the email response.

It's like message received or whatever that is some kind of transmission between something it just felt really,

Really wonderful.

I think that's such a beautiful story and way to kind of transition people into how exactly do treasure texts work?

If I were to make one right now,

How would that work?

And then where can people find treasure texts to send to loved ones or to share with people to say,

Hey,

Send one of these to me?

Yeah,

For sure.

So treasure texts,

So it's www.

Treasuretexts.

Com.

And essentially,

What you do is you get on the site,

You decide on the occasion that you're choosing,

You choose if it's an individual gift or a group gift.

And from there,

You go through the checkout process,

And you decide if it's for a week or a month.

And then ultimately,

You go through the checkout process provided any details on that recipient that you want to want to highlight to make it even more customized in terms of whether it be personality type or things not to question or things to or anything,

You know,

Nuanced to that relationship or that person.

And then you'll receive a text message with a link that's personalized to you.

And that essentially,

Is a series of questions that are catered to that gift recipient from you and your if it's a group gift,

And you would copy paste that text to them as well.

And then it's if it's a month long gift,

And it's just you,

Then it'll probably take 10 to 15 minutes to complete.

Otherwise,

It's usually takes about three to five minutes.

And at the end of that,

You're all set.

And then for the course of the duration of the gift,

You chose that person and all of you receive these text messages.

And if it's from a group,

Then there's an anonymity piece of it,

Too,

Which creates a little bit of a trivia fun.

And essentially,

It's a way to,

You know,

Again,

Celebrate uplift,

Support your favorite people and do it in either a fun way or loving way or whatever those tonalities are based on the product that you chose.

I think this is just so much fun.

And even with the group text element,

There's like a guess who it's like,

Who wrote that who sent that about me.

So there's fun trying to get to the bottom of who really feels that way about me or who put a fart joke in here who was trying to make this such a clever experience to and I love this is something to send.

But I also and I think this is something that people will rarely touch on.

I also love it as the idea to receive.

So people are like,

Is there anything I can do for you?

It's like,

Yeah,

Fill one of these out and send it,

You know,

Over the holiday season over the month between Thanksgiving and Christmas,

Or send it on the week of my husband's death of her sory,

Or send it on my child's birthday,

Because they're no longer here this year.

And so to be able to kind of have these love notes in advance and kind of packed and ready to go is,

Gosh,

It's such a neat way to remind somebody Yeah,

That you're still there that you care that you want to celebrate with them,

But that you also want to support them and that their life means something to you.

And I think that's one of the most powerful things we can communicate as human beings.

I love that.

I'm glad that you're such a supporter.

Thank you.

I'm so excited.

And I know I get to try this out in a little bit too.

So I'm really excited to do so and report back to my group of grief growers on how it went.

I have a very dear friend who has a birthday coming up.

So I think I'll be using this for her.

But thank you so much for joining us on coming back today and for creating treasure texts out of the dual part one part two journey.

That was the loss of your dad.

Oh,

Thank you,

Shelby.

This was really wonderful to talk through it and share my story.

And I just love what you're doing.

I think there are so many people that can use the support that you're giving and I wish that I had,

You know,

Come across you especially in those harder times.

So I think it's beautiful and keep up the great work.